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Martin Frizell is editor of ITV\\u2019s This Morning. Beginning his career at Radio Clyde, he worked as a correspondent for Thomson Reuters and GMTV before his ten years in the editors chair famously came to an abrupt end. He then briefly entered the world of PR as an executive director at GolinHarris, before returning to television in 2014 as editor of Loose Women. After a year he took the helm at This Morning, one of the most prestigious editorships in UK television. In this in-depth interview, he shares his exhilarating and often heart-breaking adventures as a young correspondent (including the time he was begged by a Kurdish family to take their baby), argues that This Morning has acted as a \\u2018comfort blanket for the nation\\u2019 during lockdown, and shares his joy at the programme's campaigning successes - including \\u2018Project 84\\u2019 which directly led to the creation of a minister for suicide prevention.