Media Masters - John Micklethwait

Published: Oct. 20, 2021, 11 a.m.

b'

John Micklethwait is editor-in-chief of Bloomberg. Responsible for its editorial content across all global platforms, he leads its news, television and research services - with 2,700 staff in 120 countries. Beginning his career as a banker at Chase Manhattan in London, he switched to journalism in 1987, joining The Economist as financial correspondent, ultimately becoming editor-in-chief in 2006, and joined Bloomberg nine years later. In this in-depth interview, John shares why he sees audio content as integral to their future growth, following the success of their recent podcasts; discusses how they use \\u201crestless energy\\u201d to compete against digital-only startups for scoops and stories; and sets out his prediction on how the global economy will recover from Covid-19 - and why the pandemic has \\u201cexposed the weakness of the West.\\u201d

'