Media Masters - Henry Blodget
b'Henry Blodget is the founder and Editor-in-Chief of Business Insider. In this in-depth interview, he explains how he created one of the most successful business publications in the world, from the jaws of \\u2018humiliating\\u2019 defeat - taking the site to 100 million readers, 300 employees, and a $343m sale. The self-confessed \\u2018news addict' argues we're in the \\u2018golden age\\u2019 of journalism; welcomes Facebook as a generator of traffic and not as competitor; shares an innovative idea to fund struggling local newspapers; and talks practical techniques to encourage clicks - but without crossing into 'brand destroying' clickbait.'