Media Masters - Heidi Dawson
b'Heidi Dawson is the Editor of BBC Radio 5 Live. In this in-depth interview, she champions their move to Salford\\u2019s MediaCityUK, welcoming a \\u201cless London-centric view\\u201d; advocates podcasting as the key to unlocking a younger audience; recounts how a work trip to Jerusalem profoundly changed her journalism; talks through her ambitious plans to grow the station, and hits back at critics who describe it as \\u201cbloke-ish\\u201d.'