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Professor Anand Menon is a leading political scientist and director of UK in a Changing Europe. The think tank was formed in 2015, amidst the polarised atmosphere of the Brexit referendum, and sets out to provide \\u201chigh-quality and impartial research based on facts rather than opinions.\\u201d In this in-depth interview, Anand discusses his efforts to embrace new platforms like TikTok to connect with younger and seldom heard audiences; argues that Covid has reinforced support for Brexit through the success of the UK\\u2019s vaccine rollout; and shares the key takeaways from his famous TED Talk \\u2018How to Fix Britain,\\u2019 explaining how the referendum \\u201cheld a mirror up to society.\\u201d