Professor Anand Menon is a leading political scientist and director of UK in a Changing Europe. The think tank was formed in 2015, amidst the polarised atmosphere of the Brexit referendum, and sets out to provide \u201chigh-quality and impartial research based on facts rather than opinions.\u201d In this in-depth interview, Anand discusses his efforts to embrace new platforms like TikTok to connect with younger and seldom heard audiences; argues that Covid has reinforced support for Brexit through the success of the UK\u2019s vaccine rollout; and shares the key takeaways from his famous TED Talk \u2018How to Fix Britain,\u2019 explaining how the referendum \u201cheld a mirror up to society.\u201d