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Alex Hill is the CEO of AEG, the global sports and live entertainment company. They own, manage or consult with more than 120 arenas, stadiums, theatres, clubs and convention centres around the world, entertaining more than 100 million people annually. Starting out at KPMG, Alex was appointed CFO at Freemantle Media before being headhunted by AEG in 2007. In this in-depth interview, he takes us through the operation to reinvent the O2 from an idle \\u201cwhite elephant\\u201d that was the Millennium Dome into a multi-purpose international venue attracting nine million visitors a year, takes us behind the scenes of their global events such as Coachella and the ATP tennis finals, and gives us a glimpse into the future of the events industry \\u2013 from 'scam-proof' tickets to the cutting-edge holographic technology which allows artists to perform in multiple venues simultaneously.