Julian Treasure - TED speaker & soundscaping expert

Published: March 30, 2023, noon

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As one of the foremost experts on the science of sound, Julian\\u2019s five TED talks have been viewed over 150 million times, with \\u201cHow to Speak so That People Want to Listen\\u201d ranking in the top ten all-time most popular. He founded The Sound Agency in 2003, focusing on helping brands through \\u2018soundscaping\\u2019, which \\u201cuses sound to connect with customers on a deeper emotional level\\u201d.

Julian discusses the growing evidence of how sound affects people psychologically, emphasising the benefits of schools teaching \\u201cconscious listening\\u201d as a crucial skill for professional settings and, more importantly, within our relationships \\u2013 as often, feeling valued is tied to being heard. He advocates intentionally seeking out and listening to opposing views to stop the cycle of polarisation and echo chambers perpetuated by the media, combating the rise of conspiracy theories \\u2013 as \\u201clistening is the sound of democracy\\u201d.

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