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Gideon Lichfield is global editorial director at WIRED. First published in 1993, with an initial focus solely on consumer tech, it has evolved over three decades to become a respected global media brand; reporting on - and influencing - global thought on \\u201chow emerging technology impacts culture, the economy, and our society.\\u201d With 52 million readers across print and online, and a further 30 million followers on social media, they have recently celebrated a 20% increase in paid subscribers. In this in-depth interview, Gideon shares how he is shaping WIRED\\u2019s global vision - widening their scope from reporting on technological change to becoming \\u201cthe authority on tomorrow;\\u201d discusses how the \\u201cdizzying speed of cultural change\\u201d has inspired a greater focus on healthcare, civic society and the climate crisis; and reflects on his recent one-on-one interview with President Volodymir Zelensky, about how Ukraine\\u2019s innovation in tech and social media has strengthened the country\\u2019s defence against the Russian invasion.
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