BROADCASTS.com

Published: Jan. 3, 2020, 3:43 p.m.

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MEAT+POULTRY\\u2019s first podcast of the year focuses on the pork industry and specifically explores findings from the National Pork Board\\u2019s (NPB) consumer research conducted this past year.

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Tara-Ann Dugan, director of consumer and marketplace insights for the NPB, discussed key findings about consumers, including the role of simplicity and convenience in new product offerings as well as pork\\u2019s health and wellness attributes. Dugan also covers how pork\\u2019s popularity continues to grow across cultures and the opportunities that still exist

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Dugan details all the programs the association spearheaded in 2019 and looks ahead at opportunities in the coming year based on the most recent consumer trends.

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