BROADCASTS.com

Published: Dec. 13, 2019, 4:18 p.m.

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Pederson\\u2019s Natural Farms, based in Hamilton, Texas, is a bacon processing success story led by two legitimate cowboys, Cody Lane, president and Neil Dudley, vice president of sales.

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Lane and Dudley are savvy and focused businessmen who\\u2019ve grown their company from a humble, bacon-focused business to a respected processor of natural, antibiotic free, premium bacon products and other value-added meats. They\\u2019re capitalizing on the bacon boom and health-and-wellness focused consumers.

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MEAT+POULTRYvisited Pederson\\u2019s plant in 2016 and since then the company has evolved to what is now, a thriving and specialized processor that has grown in terms of product offerings, number of employees and especially its marketing approach. The company\\u2019s leaders have also learned from some trial-and-error product introductions in the past several years.

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In part one of this two-part podcast, M+P caught up with Dudley to get an update on the company, how his role has evolved and how not every new product idea in the meat business turns to gold.

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