BROADCASTS.com

Published: Nov. 15, 2019, 5:05 p.m.

b'

It wasn\\u2019t exactly the Summer of Love for Chick-fil-A and Popeyes Louisiana Kitchen.

\\n

A \\u201cchicken sandwich war\\u201d erupted in August when Popeyes launched \\u2014 and quickly sold out of \\u2014 its chicken sandwich followed by a \\u201cYa\\u2019ll good\\u201d tweet directed at Chick-fil-A. And the rivalry only intensified when Popeyes mocked Chick-fil-A for promoting National Sandwich Day which fell on a Sunday \\u2014 when Chick-fil-A locations are closed.

\\n

After resolving its supply chain issues, Popeyes then used National Sandwich Day to launch the return of its chicken sandwich. This move turned out to be far more than another dig at Chick-fil-A; it was an opportunity to kickstart a conversation about Chick-fil-A\\u2019s values, according to Deb Gabor, CEO of brand strategy consultancy, Sol Marketing.

\\n

In this podcast, we spoke with Gabor about the real battle \\u2014 a battle of brands \\u2014 and the competing values of the customers who love them.

\\n\\n--- \\n\\nSend in a voice message: https://podcasters.spotify.com/pod/show/meatpoultry-podcast/message'