California meat snack company remains bold and innovative
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Mark Bianchetti, president of the People\\u2019s Choice Beef Jerky has seen the California-based business and the area around it change throughout his life.
\\nNestled in the heart of downtown Los Angeles\\u2019 fashion district, People\\u2019s Choice has been a player in the specialty meat snacks industry for nearly a century.
\\nContinually expanding its presence, not only on the west coast but beyond, the company continues to work on growth and change in the snack space.
\\nIn this episode of the MEAT+POULTRY podcast, Bianchetti shares his journey in leading the business, alongside his son Brian, and daughter, Sara, as he prepares to pass the torch to the next generation to take the family operation into the future.
\\nWith a commitment to honoring its roots, People\\u2019s Choice is also unafraid to explore new flavors and ideas suggested by its customers.
\\nAn example of that innovative approach is the development of a new product, Jerky Crisps, which creatively combines a chip-like product in a thin piece of meat.
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