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Key Takeaways:

• Trust your gut and find your own way
• Connect on an emotional level
• Storytelling Framework (6-steps)

1. Assume familiarity

2. Curiosity based pattern intent (subject lines/headlines)

3. High drama

4. Guide their epiphany

5. Give your reader the WIN

6. Ask them about it

• Vulnerability - feeling small but to everyone else, you are strong
• Permission to allow the hard/happy memories to be happy
• Stepping stones instead of stopping points
• Imposter syndrome
• What\'s useful and what\'s not useful for you
• Unapologetic position/ownership as a "coach"
• Keep going
• Becoming the person in "the gap"
• "The thing that leads to the thing..."

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Guest Bio:

Yara started in online business as a Relationship Coach, but as she worked with couples in strained relationships, she discovered something Ishe just couldn\\u2019t ignore...\\xa0

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Most relationships struggle because of BAD communication.\\xa0

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She became obsessed with figuring out what makes someone a GREAT communicator, and realized that a simple shift in the way we communication with each other can dramatically repair and build\\u2014not just personal relationships, but entire businesses.\\xa0

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As it turns out, the same is true for Entrepreneurs. Most entrepreneurs struggle in business because of BAD communication with their customers and audience.\\xa0

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She started writing story-based pieces for businesses in order to help them bridge the communication gap between the entrepreneur and their audience, and watched as all their businesses exploded with new customers.

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Connect with Yara:

Website: http://www.yaragolden.com

Social Media Links:

Facebook: www.facebook.com/MyCoachYara

Instagram: www.instagram.com/theartofstoryselling

Email: Yara@yaragolden.com

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This episode is brought to you by my Meant For More Challenge...14-days to Unshakable Confidence.\\xa0 If you are feeling stuck, if you are tired of playing small or dimming your light...if you are READY to OWN THE ROOM - any room that you walk into, I invite you to join my Meant For More Challenge!\\xa0 Head over to WeAreMeantForMore.com to find out more\\u2026

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Be sure to visit my website at CharityMajors.com

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And come hang out with me on social media -\\xa0

@CharityMajors on Instagram and Charity Majors on Facebook.

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https://www.instagram.com/charitymajors/

https://www.facebook.com/CharityMajorsFanPage/

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Join my FREE FB Group: http://www.charitymajors.com/meantformoretribe

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I look forward to connecting with you!

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xoxo - Charity

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