#96 Building Reputations, Especially Her Own - Lindsay Strannigan
b'Lindsay Strannigan\\u2019s degree and background in public relations and marketing is a natural one for an entrepreneur. Afterall, people need to know about your company and have a positive impression, who better to lead that charge than the founder? Living in Portland, Oregon, Lindsay had desk job with great benefits but the boredom factor got to her. So she started a food blog that included recipes and \\u201cinserted\\u201d herself into the local food community by serving on the board of a farmer\\u2019s market. Her blog turned out to be her self-marketing tool as she was approached by the owner of a sandwich shop asked her if she could help them out. The shop turned out to be an early adopter of Instagram and Lindsay guided them to very successful awareness and ultimate success. That led to additional clients as Lindsay\\u2019s word-of-mouth spread throughout the business owner community. Because of the early start, Lindsay has become a social media guru in this fast moving and fast changing field. She has self-taught through the evolutions of the industry including teaching herself to do video and reels, staying on top of the latest trends to keep her clients current. And here is her current advice on social media platforms: Instagram is the best for food related companies, as it\\u2019s visual and people can handle their own account. Tik Tok is a rising platform in popularity, but generally only big companies with their own video production facilities can really use it to an advantage. And you have to be watching every day for trends so you can jump on them quickly. Lindsay bills herself as a social media strategist and works with her clients to build a plan, budget and execution schedule. Sometimes, she creates content including overseeing the photography and copy. Her iPhone is her tool to create almost everything except when a professional photographer is needed. And she is often the spokesperson for the client, being on the frontline answering questions and de-escalating problems. COVID has been a big issue for Lindsay, as many of her clients are restaurant owners and have had to react to lockdowns and restrictions. But she has led them through the tough times, kept them afloat and served them well. Reputation is everything.\\n\\n"Masoni and Marshall the meaningful Marketplace" with your hosts Sarah Masoni and Sarah Marshall\\n\\nWe record the "the Meaningful Marketplace" inside NedSpace in the Bigfoot Podcast Studio in beautiful downtown Portland.\\n\\nAudio engineer, mixer and podcast editor is Allon Beausoleil\\n\\nShow logo was designed by Anton Kimball of Kimball Design\\n\\nWebsite was designed by Cameron Grimes\\n\\nProduction assistant is Chelsea Lancaster\\n\\n10% of gross revenue at Startup Radio Network goes to support women entrepreneurs in developing countries thru kiva.org/lender/markgrimes'