Episode 99: Celebrities and Branding
b'Episode 99: Celebrities and Branding
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Since that first guy wrestled down a velociraptor (or time-period appropriate dinosaur), while others watched in amazement people have absolutely worshipped celebrities. And because brands want that level of trust and love too, they often hire celebs to be their face and this can go well and it can go badly too. Joining me on the program is celebrity branding expert Harold Weitzberg of Weitzberg Consulting who will share a bit of his story and tell us all about the wild and crazy world of working with these modern day dinosaur wranglers. Harold and I will also tackle who\\u2019s winning and losing and he\\u2019ll share some of his tips for working effectively with celebs on what is sure to be another Emmy-nominated episode of May the Best Brand Win on Entertalk Radio.'