Episode 92: Influencer Marketing Revisited
b'What do you do when your audience (kinda) doesn\\u2019t trust you? That\\u2019s easy \\u2014 You find someone they DO trust and get them to be your messenger. \\xa0This is what is known as influencer marketing and it\\u2019s pretty big business. It isn\\u2019t new, but social media channels have changed the game quite a bit. \\xa0And while we\\u2019ve talked about it previously on the show, influencer marketing is due for a checkup because recently it was discovered that some influencers on Twitter and Instagram just may have been inflating their reach numbers with fake accounts, paid followers, etc. So what do you do when you can\\u2019t even trust an influencer? Trust in this Oscar-nominated episode of May the Best Brand Win on Entertalk Media because I\\u2019ll give you the actual truth. And we\\u2019ll also talk about which organizations won and lost this week in marketing & communications so join me, won\\u2019t you?'