Episode 90: Shaping Public Opinion
b'Episode 90: Shaping Public Opinion
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\\u2026.And how do WE feel about this issue, this movie, this event, this candy bar or even this potentially rat-infested fast food joint?\\xa0A question that is asked and answered countless times per day and influenced by every news cycle, story, post and video we see.\\xa0 If you\\u2019re going to be any good at PR which is about influence, then you MUST really understand public opinion, how it\\u2019s formed, why, and believe me there\\u2019s quite a bit of science (and some art) to it.\\xa0 Join me on the next whirlwind episode of May the Best Brand Win as we delve deep into public opinion.\\xa0 We\\u2019ll also see who\\u2019s winning and losing out there in marketing and comms and I\\u2019ll leave you with tips of how your organization can effectively influence public opinion (oh, the power!)'