Episode 78: Measurement
b'\\u201cWhat gets measured gets managed,\\u201d they say and that\\u2019s certainly true.\\xa0 But how do measure marketing\\u2019s success or failure in a given organization?\\xa0 What are the key metrics today that need to be watched?\\xa0 And which ones don\\u2019t matter at all?\\xa0 I\\u2019ll share all of these answers and more with you on the next Tony-award winning episode of May the Best Brand Win on Entertalk Media.\\xa0 We\\u2019ll also hit who\\u2019s winning and losing (by pretty much anyone\\u2019s standard) and I\\u2019ll give you some real-world 2018 measurement tips and tricks that will elevate your company\\u2019s marketing to the next level!'