Episode 76: Collateral Brand Damage
b'In the battle to win customer\\u2019s hearts and minds (and boost sales) marketers will do/try just about anything and that\\u2019s why we have such fun things as telemarketing, retargeting ads, chat bots and sponsored social media posts. \\xa0None of these are a good idea if you\\u2019re doing marketing for long-term solid customer relationships and not short term sales. \\xa0Most marketing teams don\\u2019t even consider the amount of collateral brand damage done by tactics like these. Join me for yet another Congressional Medal of Honor award winning episode of May the Best Brand where we\\u2019ll discuss all of the damage being done and how YOUR brand can steer clear of it for good. We\\u2019ll also talk about the Super Bowl ads and who\\u2019s winning and losing this week in the wonderful happy world of marketing & communications.'