Episode 58: Just Because You Can...
b'In the movie Jurassic Park, Jeff Goldblum\\u2019s character Dr. Ian Malcolm makes a miraculous observation when he says \\u201cyour scientists were so preoccupied with whether or not they could (make dinosaurs) that they didn\\u2019t stop to think if they should.\\u201d Ahhh the difference between can and should is important when making dinosaurs \\u2014 and it\\u2019s equally important in marketing and communications. We\\u2019re going to go deep into the jungle of \\u201cJurassic Park Logic" and test out some popular marketing torture mechanisms to see whether they are really worth the risk. We\\u2019ll also see who\\u2019s winning and losing this week in the ultimate fight for business survival so join me behind the park gates on the next awe-inspiring episode of May the Best Brand Win on Entertalk Radio.'