Episode 124: Friends in Low Editorial Places
b'One of THE biggest misconceptions about PR is that PR pros have buddies working in the media, pick up the phone and just GET media coverage through friendship.\\xa0 Where did this nonsense come from?\\xa0 Why is it bad to actually believe this?\\xa0 We\\u2019re gonna talk about public relations and our buddies out there in the press and give you the REAL story about what makes PR work.\\xa0 We\\u2019ll also hit who\\u2019s winning and losing in this very special Tony award nominated episode of May the Best Brand Win only on Entertalk.'