Episode 114: Funnels & Magnets
b'If you\\u2019re a marketer in 2019, you have a decision to make. Do I use a funnel or a magnet?\\xa0 And which one you use depends on what business you think you\\u2019re in.\\xa0 So we\\u2019re gonna talk about this key decision which can determine success or failure in any company\\u2019s marketing program.\\xa0 And of course, we\\u2019ll also hit who\\u2019s winning and losing this week in the wild and wonderful world of marketing & communications.\\xa0It\\u2019s sure to be another Oscar-winning rendition of May the Best Brand Win only on Entertalk Radio!'