Episode 101: Un-sucking Modern Marketing
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Let\\u2019s face it, most marketing today is a money pit and sometimes\\u2026it really sucks. \\xa0Sometimes it\\u2019s a lack of thought, sometimes just focusing on the wrong things and sometimes it\\u2019s just laziness.\\xa0 But fear not, because joining me on the show is a true expert in taking the sucking right out of PR and marketing! Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro. Gini will help us figure out the way forward through the suckage to the promised land of reasonably decent PR and marketing.\\xa0 And we\\u2019ll also hit who\\u2019s winning and losing this week on another stellar and potentially award-winning episode of May the Best Brand Win on Entertalk Media.'