10/06/17 Episode 68: Confusing Comms
b'Marketing & Communications has never been easy, but today there are all new curveballs coming at you daily. In this episode of the Tony award winning hit \\u201cMay the Best Brand Win\\u201d we\\u2019re going to talk about confusion and how it screws things up. Specifically, we\\u2019re gonna hit a few confusing topics like the recent FTC guidelines for influencer marketing, outside interference in our largest social networks by foreign interests and hyper-political comms aimed at boycotting and praising brands. \\xa0And somehow, we will make some sense out of this mess\\xa0in 60 minutes\\xa0or less. We\\u2019ll also hit who\\u2019s winning and losing this week in Marketing & Communications as always so join me for what is sure to be yet another episode of May the Best Brand Win.'