08/25/17 Episode 63: And What THAT Means Is...
b'The purpose of communications is to convey\\xa0meaning\\xa0from one life form to another.Need to warn another caveperson that a big honkin\\u2019 sabre tooth tiger is coming up FAST and ready to chow down? That\\u2019s a great time for extremely DIRECT communication like \\u201cDUDE\\u2026RUN!!!\\u201d\\xa0 The first communicators really got it done. But somewhere in the mystical magical world of getting more \\u201cevolved\\u201d and \\u201colder\\u201d we just started spouting out stuff that we COMPLETELY understand, but the audience has no idea what we\\u2019re saying. So this week we\\u2019re talking about\\xa0meaning\\xa0and how to make sure it doesn\\u2019t get lost on your audience during your fabulous marketing & communications process. We\\u2019ll also hit who\\u2019s winning and who\\u2019s losing this week on another totally amazing and meaningful episode of May the Best Brand Win on Entertalk Radio.'