08/04/17 Episode 61: What Other People Think
b'One the greatest enemies of creativity in the world today is the opinions of others who probably aren\\u2019t as creative and don\\u2019t have near as much guts as you marketers do. If you\\u2019re in a client situation, the client makes suggestions to \\u201cimprove\\u201d the work on the way to approvals, but they aren\\u2019t really the experts so the work actually can suffer quite a bit. How can you get your creative ideas through the gauntlet of idiocy present in most human-based organizations? Well, tune in to this episode and we\\u2019re gonna talk about it and give you some tips and tricks for maximizing your creative output even in the most conservative of marketing organizations. We\\u2019ll also see who\\u2019s taking chances and winning (or losing) because of them. It won\\u2019t be safe or politically correct in any way, but it\\u2019s gonna be fun!'