07/08/16 Episode 19: Message Delivery
b'Communications can be very exciting. So many tools to play with and use
from press releases to social media to text messaging. But what
sometimes gets lost (and shouldn\\u2019t) is that all of these tools exist for
one purpose: to get a message to a target or targets. \\xa0Simple to say,
but in this wild world, extremely difficult to do. Today\\u2019s show we\\u2019ll
dig into the act of message delivery and talk about the latest tips and
trends that can help your band or brand hit the target without missing
the point. We\\u2019ll also discuss who\\u2019s winning and losing out there. See
you on the range!'