07/01/16 Episode 18: Mastering Trade Shows and Special Events
b'Las Vegas was created for one very powerful and very sinful reason\\u2026to host big trade shows. But the greatest sin is when companies pay money to participate in shows and leave opportunity and money right on the table like a Kit Kat for the snatching. \\xa0In this week\\u2019s episode, we\\u2019ll dive deep into trade shows and special events and give you some tips for how to make the most of them. We\\u2019ll also talk about who\\u2019s winning and losing in the wild world of marketing communications so get your boarding pass (and we board by rows) and your player\\u2019s club card ready!'