06/23/17 Episode 56: The Order of Things
b'When you bake a cake, there\\u2019s an order. When you build a house, there\\u2019s an order to how it\\u2019s done. And when you do professional marketing & communications there is also an order. The sequence or order of how/when things are done often determine their success and it\\u2019s why you crack the eggs and mix them in BEFORE you bake it, it\\u2019s why you dig and lay the foundation BEFORE you install the sundeck and it\\u2019s why we work on the brand message so hard BEFORE we communicate anything. \\xa0The order of things counts and we\\u2019re going to hit this hard this week and see who\\u2019s winning and losing as we break a few eggs on the next action-packed episode of the Tony-award-winning classic May the Best Brand Win on Entertalk Radio.'