06/10/16 Episode 16: Offensive Communications
b'If you\\u2019re a communicator in 2016, it\\u2019s extremely likely that something your brand does or says will offend someone so get ready for it. \\xa0What do you do when you offend? \\xa0Well, it depends on a number of different factors. \\xa0In other words, just like your relationship status on Facebook, \\u201cit\\u2019s complicated.\\u201d This week, we\\u2019ll dive right into offensive communications and teach you what to do when it happens to you. Of course, we\\u2019ll also look at who\\u2019s winning and losing out there in the wonderful world of marketing and communications!'