05/20/16 Episode 13: When Your Crisis Comes: All you need to know about crisis communications
b'In a world where people are literally sitting around waiting to be offended, brands enter crisis mode more than ever and it\\u2019s going to happen to you whether it\\u2019s a product recall, a data hack or just someone in the company doing something bad. This week\\u2019s episode lucky number 13 will delve into what makes a crisis, how to prepare and what to do when your brand\\u2019s crisis comes knocking.'