05/12/16 Ep. 12: Ready, Set, Launch!
b'Today\\u2019s show we\\u2019re talking about launching stuff. One of the more common assignments PR/marketing firms get is to launch new products, new companies, new bands, new records \\u2014 New is the new \\u201cnew-ness.\\u201d \\xa0But how does one properly \\u201claunch\\u201d these things and make sure the launch goes smoothly and doesn\\u2019t end up as a cautionary tale. \\xa0We\\u2019ll talk about all there is to know about launching various things and give you some great takeaway tips for your next launch.'