05/12/16 Ep. 12: Ready, Set, Launch!
Today\u2019s show we\u2019re talking about launching stuff. One of the more common assignments PR/marketing firms get is to launch new products, new companies, new bands, new records \u2014 New is the new \u201cnew-ness.\u201d \xa0But how does one properly \u201claunch\u201d these things and make sure the launch goes smoothly and doesn\u2019t end up as a cautionary tale. \xa0We\u2019ll talk about all there is to know about launching various things and give you some great takeaway tips for your next launch.