04/07/17 Episode 48: Beyond Awareness
b'For the longest time, the Holy Grail of marketing was \\u201cawareness\\u201d because the assumption is once an audience is \\u201caware\\u201d of us, then our problems are solved, right?\\xa0Well\\u2026In this action-packed episode of May the Best Brand Win, we\\u2019re going to explore the idea of awareness \\u2014 where it really works as a measuring stick and where it fails to get the job done. We\\u2019ll also see who\\u2019s winning and losing ways climbed into the public\\u2019s awareness meter this week.\\xa0 GI Joe famously said \\u201cknowing is half the battle\\u201d so tune in and we\\u2019ll teach you about the other half this week.'