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Have you checked out www.universityofpersuasion.com yet?\xa0 Did you know that you can enroll in our 52 week persuasion course for as little as $7 a month?\xa0

Shameless plug over.\xa0 On this week's episode, Kurt and Steve discuss a recent article that shows us how to exercise more effectively.\xa0 Yep.\xa0 Pushing through a difficult task (like exercise) is key to success in anything.\xa0 Kurt and Steve break down the article and discuss how we can use it in exercise and in business.\xa0

Due to listener demand, deception is back.\xa0 We all deal with it.\xa0 Prospects, family, kids, co-workers...they all have been known to deceive.\xa0 Hopefully most of the time it's harmless.\xa0 But we've all suffered due to taking somebody's word for it only to have them never come through.\xa0

There are two ways to detect deception.\xa0 Verbal cues and non-verbal cues.\xa0 On this episode Kurt and Steve focus on verbal cues.\xa0 The best "liars" are the ones who tell half truths with their deception.\xa0 Tune into the episode for some great pointers on how you can detect verbal deception!

Finally...the blunder of the week.\xa0 Or is it a ninja?\xa0 Steve isn't really sure.\xa0 Due to a business trip he couldn't get out of, he didn't get to watch most of the Super Bowl.\xa0 From what he heard, the commercials during the Super Bowl this year were just downright depressing.\xa0 Kurt discusses whether this is an effective advertising techinique or not.\xa0