Happy New Year!
\nWe're back with the first episode of 2015!\xa0
\nIf you we're asked "do you have a rewards card with us" last time you were shopping, you're not alone.\xa0 Business are loading up on rewards programs like never before, in hopes of enticing you to return and buy more stuff from them. As it turns out however, a good old fashioned "thank you" is more effective.\xa0 Kurt and Steve discuss this recent study on this episode.
\nWell it's 2015.\xa0 It's time to set goals.\xa0 You're either excited about that or you're rolling your eyes saying "not again!"\xa0 Whatever you think about it, however, it's important.\xa0 Setting goals (in writing) is one of the main attributes that differentiates successful persuaders from failures.\xa0 Check out this episode for some concrete tips on how you can set goals more successfully in 2015!