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Are you tired of faking that you like your boss when you really don't?\xa0 Michigan State University has good news.\xa0 Apparently, you don't need to fake it anymore!\xa0 Their study shows that your productivity and your bosses satsifaction with your work performance goes UP when you both can admit that you're just co-workers and not necessarily best buddies.

After discussing the weekly article.\xa0 Kurt and Steve launch into the important topic of persuasive writing.\xa0 In order to persuade, you need people to talk to.\xa0 You need leads.\xa0 It's persuasive writing that does this.\xa0

Oftentimes, writing persuasively involves the use of pictures.\xa0 Yeah, this sounds like a bit of a contradiction.\xa0 But when we ssee words, how we feel about them is usually influnced by the pictures that accompany them.\xa0 Use pictures that involve attractive people, things, and places.\xa0 You can use bright colors as well as images that make others curious, happy, or even angry.\xa0 This makes them pay attention to what you write.

Check out the rest of the episode for more information on how to structure your persuasive copy for optimal results.

And finally, www.universityofpersuasion.com is half off for the rest of the year!\xa0 Wheverver you are in your persuasion journey, there's something on universityofpersuasion.com for you!\xa0