Episode 54 - Using Vision To Create Long Term Commitment
In Episode 54 of Maximize Your Influence, Kurt and Steve start things off by discussing a recent study about the chemical oxytocin.\xa0 According to the study, the more oxytocin present in somebody's system, the more accepting they are of others.\xa0 This of course leads to better social skills and possibly, the more persuadeable they are.\xa0 Many business and marketing firms are trying to trigger the release of this chemical through smell.\xa0 Heaven help us all!\xa0
\nThe core of this episdoe deals with how to help your prospects and employees see the overall vision of what you are trying to accomplish.\xa0 People like to follow somebody with a vision.\xa0 If you're having trouble getting people to buy your product or follow your cause, you aren't instilling your vision in others.\xa0 Those who can't articulate a clear and concise vision won't be successful, period.\xa0 One key part of instilling vision, however, is WIFFM (What's In It For Me).\xa0 Sure, being apart of an exciting vision helps...but if there is no perceived benefit (or realized benefit over time), your credibiltiy is permanently damaged.\xa0 We all like to be apart of a cause bigger than ourselves.\xa0 But call us shallow...we want something out of the deal too!
\nKurt and Steve relay this into a conversation about successful politicians.\xa0 The most successful politicians are those whow are able to instill a vision in their constituents, but not be too specific to the point that they can be held accoutable for not fulfilling their vision later.\xa0 That sure makes you want to show up and vote, doesn't it?\xa0
\nNot only is it important to instill a vision in your prospects and employees, but yourself.\xa0 If you can't see, taste, touch, and feel the big picture, you'll find yourself subtly resisting they key things you need to do to move forward.\xa0 A mind that lacks clarity will subconsiously avoid anything associated with that lack of clarify.\xa0 However when there is absolute clarify, fear is removed and we aggressively attack our goals.