Episode 485 - Dumb Is More Persuasive Than Smart - Dumb Is Smart

Published: Oct. 11, 2023, 1:44 p.m.

The thought of using the "dumb is smart" technique in persuasion and sales may seem counterintuitive because your prospect wants to deal with the expert.\xa0 This strategy has two parts.\xa0 This is the ability to simplify your message and simplify your presence.\xa0 Sometimes, your presence with a prospect can be too complicated or arrogant.\xa0

Believe your own lies

Join me for this week\u2019s podcast on Dumb Is More Persuasive Than Smart - Dumb Is Smart.\xa0 We will explore how to use this technique to bond with your prospects.\xa0 You will discover certain things you are doing that repel your potential customers because they feel you don\u2019t understand them or your message is too complicated.

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