Episode 431 - How Being Too Qualified Hurts Trust
A poll with your prospects found that Trust is at an all-time low.\xa0 Their default setting is not to trust you.\xa0 In fact, only 12 percent of the prospects trusted their persuaders, while 88 percent of the persuaders felt they had established trust with their audience.\xa0 Wow, what a disconnect.
It\u2019s harder to gain credibility nowadays than in the past.
Are you good at what you do? Bragging about it could make people trust you less
Are you credibile?\xa0 Are you sure?\xa0 You say yes, and your prospects say no.\xa0 What are you doing that destroys your credibility?\xa0 The answers and science surprised me and will surprise you.\xa0
Join me for this week's webinar on How Being Too Qualified Hurts Trust.