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Charismatic people have a presence whenever they walk into a room.\xa0 You can actually be in introverted person and not have a very outgoing personality and still be charismatic.\xa0 Once you have charisma people what to be around you.\xa0 They WANT to be persuaded by you.\xa0 Sales reps, business owners, politicians all know that they can get a lot more lattitude when they have charisma.

Next in the podcast, Steve discusses an article by Harvard Business Review entitled "Getting Your Point Across."\xa0 The article give a few points as to how we can make our message more memroable.\xa0 First, "you can't communicate what you haven't defined."\xa0 What do you want the audience to do?\xa0 What are the bench marks along the way to that?\xa0 It's important to build your presentation backward.\xa0 Decide what your call to action is and build backward from there.\xa0 There always needs to be a call to action or a definite goal that you want to achieve.\xa0 The second point from the article is "lose the slides and have a real conversation."\xa0 Too many presenters rely on their slides and drone on and on and never make in impact on the audience.\xa0 Those who can have a conversation with the audience will be the most successful.\xa0 Finally, "be repetitive without being boring."\xa0 In the political campaign of Bill Clinton back in the 90's, there was an important slogan: KISS, or "keep it simple stupid."\xa0 That's why it's important to repeat without being repetitive.\xa0 Audiences can ony remember a few simple points.\xa0 Drive home the point but don't bore yoru audience to death.

Rounding out this episode, Kurt and Steve dive into passion as it relates to presence.\xa0 Can we have passion for a job that we don't like at all?\xa0 It depends.\xa0 It is however, much beter if you can be in a position to promote a product, service, or cause that you have some belief in.\xa0 Passion is most effective when it comes from deep within.\xa0 Kurt relates one of his best lines: "are you singing the words or are you singing the song?"\xa0

Product knowledge, testimonials, dwelling on the positive, and constant improvement are a few of the things that fuel passion.\xa0 If you feel stalled in your career due to a lack of passion, try learning and growing on a daily basis. This furthers a positive attitude and can ignite your passion for your career again.\xa0 If after you do this you still just can't get any passion for what you're doing, it may be time to move on.

Finally, Steve relates the weekly persuasion blunder: a door to door sales person that was so pushy that her prospects called the police on her!