Episode 378 - As Trust Erodes - Become Trustless
Trust is critical in persuasion. Unfortunately, we live in a day and age when people are more skeptical and mistrustful than ever before. Twenty years ago, the mindset was: \u201cI trust you; give me a reason not to.\u201d Now the mindset is: \u201cI don\u2019t trust you; give me a reason why I should.\u201d You could say trust is at an all-time low and still falling.
Stanford researchers study trust in autonomous products
Want to know the trend in trust?\xa0 The trend is going from trust to trustless.\xa0 It is a new concept in persuasion derived from the digital age.\xa0 An idea that has come from Bitcoin and Blockchain.\xa0
Join me for this week\u2019s podcast - \xa0As Trust Erodes - Become Trustless.