Episode 316 - Psychology of Yes and the Power of NO
We have all heard that during the persuasion process you need to focus on getting the \u201cyes\u201d from your audience.\xa0 Does that work?\xa0 Is that true?\xa0 The answer is \u2013 it depends.\xa0 Great persuaders look for times when they can get affirmation from their audience.\xa0 They engineer their persuasive message to get as many verbal, mental, or physical "yeses" as they can throughout their presentation.\xa0 And there is good evidence to support this practice.
Listen for all the answers!