Episode 269 - Persuasion Darts Never Hit The Target

Published: Jan. 8, 2019, 12:30 p.m.

This was the most popular episode of 2018.

Listen and tell me if you agree\u2026.

The Modern Way To Ruin Relationships

\xa0Most persuader\u2019s don\u2019t understand feature \u2013 benefit or emotion vs logic.\xa0 They throw these persuasion darts at their prospects (the target) and wonder why these darts never stick and/or hit the target.

Listen now to hear the solution.

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Whats your\xa0Persuasion IQ?