Episode 25 - Does "assuming the sale" really work?

Published: Jan. 30, 2014, 7:43 a.m.

We've all heard that "assuming the sale" is one of the most effective persuasion tactics out there.\xa0\xa0 But how does one avoid crossing the line from "confidence" to "shallow and transparent?"\xa0 On this episode, Kurt and Steve discuss the Law of Expectation and how persuaders can assume the sale without offending their prospects.\xa0 They also put to bed a few myths about "neuro linguistic programming."\xa0