BROADCASTS.com

Verbal Packaging &\xa0The Leverage of Language

The more skillful a person is in the use of language, the more persuasive they will be. People are persuaded by us based on the words we use. Words affect our perceptions, our attitudes, our beliefs, and our emotions. The words we use in the persuasion process make all the difference in the world. Language used incorrectly will trigger the wrong response and decrease your ability to persuade.

Word skills are also directly related to earning power. Successful people all share a common ability to use language in ways that evoke vivid thoughts, feelings, and actions in their audiences.\xa0 Carl Jung revealed that all words are full of symbols and each symbol triggers an emotional reaction or feeling.\xa0 All words have emotional meanings that are different than their definitions in the dictionary.\xa0 Understanding words and their emotional triggers will enhance your ability to persuade and influence.

Word Choice\xa0 ---

Article link:\xa0http://www.telegraph.co.uk/travel/news/scary-real-in-flight-announcements/

Understand that proper language varies from setting to setting, and from event to event. One word choice does not work in every circumstance or culture. Word choice can also be critical to defusing situations or in getting people to accept your point of view. Even one word can make the difference between rejection and acceptance. In a study by social psychologist Harold Kelley, students were given a list of qualities describing a guest speaker they were about to hear. Each student read from either one of the following two lists:\xa0\xa0\xa0

1. Cold, industrious, critical, practical, and determined
2. Warm, industrious, critical, practical, and determined

Of course, the students who read #1 had less than positive feelings about the speaker. The interesting thing, though, is that the lists are exactly the same except for the first word! They found that the first word at the front of the list conditioned how the student felt in reading through the rest of the list. It didn't matter that none of the following words were negative. Just reading the word "cold" tainted how the students read the rest of the list.

As I mentioned the airline industry has mastered the power of words. They know word choice is critical to getting their point across and to reduce stress. In one situation, a flight attendant had run out of steak as an option for dinner entr\xe9e. Instead of telling the customers their only option was chicken, the flight attendant said, "You can have a piece of marinated chicken breast, saut\xe9ed in mushrooms in a light cream sauce, or a piece of beef." Consequently, people chose the chicken because it sounded better. Think about the words next time you read a restaurant menu.

\xa0

Podcast #200 Special Master Offer \u2013 70% off!\xa0

\xa0 \xa0 \xa0 \xa0 \xa0 \xa0 \xa0 \xa0 \xa0 \xa0 \xa0 \xa0 \xa0 \xa0 \xa0 Magnetic Persuasion \u2013 Create Instant Influence

Magnetic Persuasion is one of the most incredible courses I\u2019ve ever released.

This program will give you a distinct advantage over your competition.

WHAT YOU WILL GET: 18 MP3 Audios, Manual & Application Guide

For a limited time, this is what you get with my Magnetic Persuasion Special:

Magnetic Persuasion Audio Boot Camp (18 MP3\u2019s)
Next, we have Magnetic Persuasion Audio Boot Camp.\xa0 The easiest way to double your income is to double your persuasion skills.\xa0 Remember when you need to persuade someone, it is too late to learn.\xa0 Magnetic Persuasion is literally the difference between knowing what you want\u2013 and getting it, anytime, anyplace, from anybody. Create unimaginable wealth, transform your career, and strengthen your relationships. Magnetic Persuasion Audio Boot camp is the first and only resource to combine scientific research and documented studies into one comprehensive catalog of proven persuasion, influence, and motivation techniques.

• Never be told \u201cI can\u2019t afford it again\u201d
• Effortlessly build rapport with any personality type
• The 5 objections your prospects always have and how to overcome them
• How to create huge value to eliminate price resistance
• Create instant action through ethical urgency

Magnetic Persuasion Manual
The Magnetic Persuasion Manual has every piece of the persuasion pie. This manual is packed with over 15 years of scientific research and over 100 persuasion and influence tools. This includes over 344 pages packed with cutting edge research and application. You will learn about inoculation, Zeigarnik Effect, and advanced association triggers. You will also learn how color, touch, and smell affect every aspect of persuasion.

• Know exactly what the person you want to persuade is thinking and feeling.
• How to have absolute confidence in what you\u2019re saying
• Overcome objections before they are even brought up!
• RESIST persuasion so you don\u2019t fall into unethical traps!
• Harness the 18 most powerful words and put them to use

Magnetic Persuasion Application Guide\xa0
Next is the Magnetic Persuasion application guide. This will crystallize the use of Magnetic Persuasion. This comprehensive guide will help you implement the following:

• The 12 Laws of Persuasion
• Why 95% of persuasion involves a subconscious trigger
• How to get the yes, when they say no.
• Things you are saying, projecting and doing that repel your prospect
• The Pre Persuasion Checklist

Magnetic Persuasion is one of the most incredible courses I\u2019ve ever released.

This program will give you a distinct advantage over your competition.

As you learn these skills you will Master your life and increase your income. You will learn skills known only by the ultra-prosperous. You will learn and master a new skill everyday for a full year. Every situation, you\u2019ll feel in control. You\u2019ll know exactly what to say and do. So invest in yourself and your future.

You will not learn the old tired tactics of the Ben Franklin close or the ol bait and switch. You will learn how to influence the mind of your prospects, persuade them to join your business. Think with me, what would this be worth to you?

As you study Magnetic Persuasion you will discover advanced psychological techniques that will expand your mind.

You can Experience the Power of this!

Imagine being able to overcome objections before they happen, Know what your prospect is thinking and feeling, feel more confident in your ability to persuade. Be the master of your destiny, and control your financial future.

Invest in your future, invest in your income, and be proactive about who you are and what you want to become. Everything you want in life, somebody else has and you need to know how to persuade to get it.

Imagine where you would be now, if you had Mastered these skills only a few short years ago. How many millions of dollars have you lost?\xa0 Remember when you need to persuade someone, it is too late to learn.