Episode 198 - Raise Your Price, Work Less & Make More Money Interview with Dave Negri
Dave Negri\u2019s Secret Price Weapon
\xa0Using \u201cpricing\u201d as a marketing strategy is often overlooked by entrepreneurs.\xa0 It may be a little scary, butsometimes all you need is a higher price point to become more attractive to your target market. \xa0\xa0The affluent tend to associate higher prices with higher value.
When someone is looking for the \u201cbest\u201d - choosing the cheapest person is not the path he or she will take.\xa0 When you are QUALITY-focused, slogans like \u201chighest quality AND lowest price\u201d don\u2019t fit together.\xa0 They are actually mutually exclusive.\xa0 Clients recognize this and are extremely suspicious if you try to pair quality and low prices in your marketing.
\xa0\u201cPrice Shoppers\u201d exist at all income levels. A higher-income price shopper will be just as difficult and draining to work for as a lower-income price shopper.\xa0 The only difference is the higher-income price shopper has more expensive minimum and maximum price points, so you can spare the time and energy to accommodate him or her.
\xa0It is critical for your own sanity, to filter out bargain price shoppers by having prices preset at higher levels.\xa0 Higher prices indicate to prospects you are concerned about quality rather than quick sales.\xa0 Immediately this creates a level of trust. When prospects respond favorably to your rates, they are seeking quality products\u2014not low prices. \xa0
For more information about Dave and his work visit:\xa0Www.contractorssecretweapon.com