Episode 180 - Engage and Persuade with Stories -Paul Smith Interview
Paul Smith (Author) - Lead with a story and Sell with a story
\xa0Storytelling has come of age in the business world. Today, many of the most successful companies use storytelling as a leadership tool. At Nike, all senior executives are designated "corporate storytellers." 3M banned bullet points years ago and replaced them with a process of writing "strategic narratives." Procter & Gamble hired Hollywood directors to teach its executives storytelling techniques. Some forward-thinking business schools have even added storytelling courses to their management curriculum.
\xa0The reason for this is simple: Stories have the ability to engage an audience the way logic and bullet points alone never could. Whether you are trying to communicate a vision, sell an idea, or inspire commitment, storytelling is a powerful business tool that can mean the difference between mediocre results and phenomenal success.
\xa0Whether in a speech or a memo, communicated to one person or a thousand, storytelling is an essential skill for success. \xa0
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Paul Smith\xa0
Paul Smith is one of the world\u2019s leading experts on organizational storytelling. He\u2019s a keynote\xa0speaker, storytelling coach, and author of the books Sell with a Story, Parenting with a Story, and\xa0the bestseller Lead with a Story already in its 8th printing and available in 6 language around the\xa0world. Paul is also a former consultant at Accenture and former executive and 20-year veteran of\xa0The Procter and Gamble Company.