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How do you overcome this lack of credibility? Here are several\nideas great persuaders use to boost their\ncredibility:\xa0\xa0

\n\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\n1. In this very skeptical world your prospect is looking for a\nweakness. If you don\u2019t give them some type of weakness (personal or\nproduct), they will assign a weakness for you. Great persuaders\nincrease credibility by revealing an apparent weakness and turning\nthat perceived weakness into a desired benefit.

\n\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\n2. Credibility is enhanced by every minute of preparation. Great\npersuaders never \u201cwing it\u201d or leave anything to chance. If your\naudience ever feels you should know the answer but don\u2019t, you have\nlost credibility. Plan, rehearse and polish your presentation.\nAlways research your audience.

\n\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\n3. Your audience is going to judge you in the first thirty seconds.\nHow do you really look? How are you really coming across? Can you\nmaintain eye contact? Is your appearance professional, polished,\nand what your audience expects.

\n\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\n4. When you enter a low-credibility situation or when you audience\ndoes not know you, borrow the credibility from someone else. Who\ncan endorse or recommend you? Who can introduce you that already\nhas credibility with your audience? Learn to always ask and get\ntestimonials from happy current clients.

\n\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\n5. One of the quickest ways to lose your credibility is to badmouth\nthe competition. You don\u2019t have to resort to pulling down others to\nenhance your own product or service. If you can\u2019t persuade based on\nthe quality of your product or service, it is time to change\ncareers. If the consumer needs to be legitimately warned about the\ncompetition, provide ways for them to find out for themselves.

\n\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\n6. Pepper your presentation with credible facts, figures,\nstatistics, or studies to reinforce your message. Never assume your\naudience thinks you are credible without using outside resources.\nAlways remember to cite your sources.\xa0 Your audience will\nalways believe someone else before they will start to believe\nyou.

\n\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\n7. Find ways to reveal your qualifications without coming across as\na braggart. You need to reveal (or display) your expertise,\nqualifications, education, and experience so you will come across\nas the expert. The moment your audience accepts you as the expert,\nyou have their undivided attention. Reveal to your audience why you\nare the expert and why you have earned the right to persuade about\nyour product, service or idea.