Episode 112 - Scarcity: Abused, Overused - How to Use
The Law of Scarcity plays a large role in the persuasion process.\xa0 Opportunities are always more valuable and exciting when they are scarce and less available.\xa0 We want to be the ones to own the rare items or to get the last widget on the shelf. \xa0The more the scarcity of an item increases, the more the item increases in value, and the greater the urge to own it.
\nWhenever choice is limited or threatened, the human need to maintain a share of the limited commodity makes us crave it even more.\xa0 Scarcity increases the value of any product or service.\xa0 Scarcity drives people to action, making us act quickly for fear of missing out on an opportunity.\xa0 Potentially losing something before we\u2019ve even had an opportunity to possess it drives people to action.\xa0 We don\u2019t want to miss out on anything we could have had.\xa0 We want to get around any restriction placed upon us.\xa0 We feel uptight and want back our freedom.\xa0 This causes tension and unrest.\xa0 The Law of Scarcity\xa0 not only pertains to physical products, but also to time, information, price, and knowledge.